For Swedish rider Wilma McMahon, the Falsterbo Horse Show is far more than another international competition. As one of the seven Rolex Series events, it is a venue filled with memories and emotions.

"It means a lot for us Swedish riders to compete in Falsterbo," she explains. "I think, for many of us, it brings back a lot of childhood memories."

Beyond its sporting significance, McMahon believes the Rolex Series offers a unique experience.

The Rolex Series events are truly fantastic. It's the culture and tradition of show jumping at the venues where we compete. Just knowing that when you walk the course for the Rolex Grand Prix presented by Agria, you put on your embroidered Rolex cap, you immediately feel that it stands out from the normal shows we do."

With the FEI World Championships in Aachen only a few weeks away, Falsterbo also plays a crucial role in the preparation of many of the world's leading riders.

"Falsterbo is, of course, a very important part of our preparations for Aachen this year, especially since we all want to compete on the big grass arenas. The timing is just perfect this year."

Competing at home makes the week even more meaningful for the Swedish rider.

"Falsterbo Horse Show has a very special place in my heart. A lot of my family lives here, and my grandparents used to come to the show every year, so it's truly special to compete in front of them. I also think Falsterbo is unique because you get so close to the crowd, and I really like that."

As for her ambitions, they are clear.

"Obviously, we want to defend our Agria Falsterbo Nations Cup title after winning it for the past two years, and we will try to do something nice in the Rolex Grand Prix presented by Agria."